Here are some factors that startups may need to consider to succeed with digital and online marketing in 2023: Product-market fit: Startups need to ensure that they are developing a product or service that solves a real problem for their target market. They should conduct thorough market research to validate their assumptions and iterate theirRead more

“A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.’’, says Eric Ries, author of The Lean Startup.  So you have a great idea that could disrupt the existing line of services or a remarkable conception that could make your company leap forward and gross profit?Read more

We are in the middle of 2019 and the number of smartphones users has already crossed 3 billion mark, and by 2021 it is expected to grow to 3.8 billion signalling a vast ocean of opportunities for app developers and subsequent competition in the app development market, according to Statista. As mobile apps are multiplyingRead more

Google Maps is the world’s most trusted as well as popular map and navigation application. Did you ever know Google Maps offers you a lot more features than just directions? It’s way more than searching for a nearby place, checking business hours and moving from one point to another with the fastest possible route. AndRead more

Even after investing millions of rupees in social media marketing, ‘it doesn’t work’ is the common saying of most companies. Everyone wants to make their company’s presence felt and simply jump on the bandwagon and become discouraged by the lack of positive results. Remember, the errors are grave and would drain all your energy inRead more