Even after investing millions of rupees in social media marketing, ‘it doesn’t work’ is the common saying of most companies. Everyone wants to make their company’s presence felt and simply jump on the bandwagon and become discouraged by the lack of positive results. Remember, the errors are grave and would drain all your energy inRead more

A web design needs to serve multiple purposes at once. It must be visually appealing, easily navigable, hold the viewer’s attention on the site, and ultimately lead to conversion discreetly encouraging the visitor to comply with the action the site owners have as their objective. Do you know that it takes only 50 milliseconds toRead more

You might have come across certain symbols and images associated with brands. Now, why do we see the brand’s name along with those signs or at times, just the image and not the brand name, ever wondered? The answer is, these images and signs are representative of the brand and its characteristic products and services.Read more

The way we access the information on Google has changed significantly due to the popularity of tablets and smartphones. The way of interaction with websites and brands have transformed from desktop to easily accessible smartphones and tablets. With this revolution, Google had initiated Accelerated Mobile Pages (AMP) to improve performance and speed of information accessRead more

Many popular merchants are struggling to achieve the best return on investment even after spending on advertisements. If you are also one of them, you have probably missed the power of Google Adwords Pay Per Click (PPC) and its benefits to growing your business. Why should you spend on Google Adwords? It goes hand inRead more