Ecommerce is dynamically upgrading with improved technology, discovery, logistics and choice of multiple goods as customers becoming fussier on user experience and price. Various small & large brands are involved in acquiring revolutionary technologies to quickly ramp up on market growth and customer’s trust. So, if you wish the same, start planning now. To avoid falling behind, start to develop a winning eCommerce development strategy with a planned approach to the best technology and execution.
Mobile optimized:
The revenue of mobile eCommerce will remain high into 2017 as it has been already improved from 2013 to 2015. The growth of smartphones making it important to ensure whether your end-to-end shopping experience is well optimized for mobiles. It is just not relevant to simple optimization but a unique experience of design & functionality that works well without limitation of the screen size.
- Simplify the experience
- Avoid multiple level menu structure
- Make sure interactive elements should be clickable
Personalized eCommerce:
The business needs a personalized experience with a target of product recommendation and not just ‘one solution fits all’. Today’s strategy moreover focused on Artificial Intelligence where development is based on a different kind of personalization’s such as predictive, navigational, database segmentation, unique subject lines, real-time offers, useful contents, contextual messaging, location specific messaging and much more. Tracks consumer behavior to understand their needs
- Easy to identify trends by analyzing consumer interaction
- Develops excellent platform to attract consumers
Dynamic pricing:
A strategy of automated dynamic pricing allows price change based on market conditions, type of being targeted customer and product demand at the certain point of time. The change depends on demand & supply. It helps businesses to react instantly to changing market demands.
Personalized customer engagement:
Personalized customer engagement creates a strong impact on interactive consumer service and helps to increase sales as well. It offers a chance to develop deep insights of consumer shopping behavior by analyzing system stored data with real-time data. It allows suggesting personalized offers or loyalty program using previous multichannel interactions.
Good logistic gateway:
Logistics play a crucial role in online retail. Logistic gateway offers various options for consumers such as free shipping with standard delivery, prime shipping, two-day delivery and much more. It makes e-store more consumer friendly as they can choose an option as per the need.
Ecommerce sector is growing rapidly and its essential to stay ahead of market trends. Just click here to discover technology to speed up your business.