Google Street View Tours: How to Get Your Business on the Map

Pooja Sihag

10 months ago

In the modern business world, first impressions often happen online. Google Street View tours let you make a memorable first impression by providing an immersive, 360° experience of your space. Whether you manage a cozy café, a luxurious hotel, or a unique retail store, Street View Tours can help your business shine. Here’s how you can get your business on the map with Google Street View tours and why it’s worth the investment.

What Are Google Street View Tours?

Google Street View tours are interactive, and 360° virtual tours are integrated into Google Maps and Google Search. These tours allow potential customers to explore your business location virtually, helping them make informed decisions before visiting in person. It’s like offering a digital open house, accessible 24/7 from anywhere in the world.

Benefits of Google Street View Tours

Enhanced Online Visibility
- Businesses with virtual tours are twice as likely to attract interest compared to those with static images alone.
- A virtual tour prominently displayed on Google Maps and Search boosts your discoverability, driving more traffic to your business.
Improved Customer Engagement
- Virtual tours provide a unique, immersive experience that encourages visitors to spend more time exploring your business online. The more engaged a potential customer is, the more likely they are to convert.
Increased Trust and Credibility
- Transparency builds trust. Showing your space through a virtual tour demonstrates authenticity and professionalism, which can positively influence customer decisions.
Cost-Effective Marketing Tool
- Once created, a Google Street View tour is a one-time investment that continues to deliver returns by improving your online presence and drawing more customers.

Steps to Get Your Business on Google Street View

1. Hire a Trusted Pro or Use 360° Cameras

Google collaborates with “Street View Trusted Photographers” and agencies that specialize in creating high-quality virtual tours. Alternatively, you can use a 360° camera to capture images yourself.

2. Plan Your Shoot

Identify key areas of your business you’d like to showcase, such as your entrance, main interior spaces, and any unique features. Clean and organize the space to ensure it looks its best.

3. Capture the Images

Ensure the images are clear, well-lit, and have a high resolution. Use panoramic shots to provide seamless 360° views.

4. Upload and Connect to Google Maps

Once your images are ready, upload them to the Google Street View app and connect them to your business’s Google Maps listing. Follow Google’s guidelines for precise placement and orientation.

5. Promote Your Virtual Tour

Share the tour link on your website, social media, and email campaigns to maximize its reach. Encourage customers to leave reviews and feedback about their experience.

Real-Life Success Stories

Restaurants: Cafés with Street View tours reported a 30% increase in foot traffic, as diners could preview seating arrangements and ambiance.
Hotels: Hospitality businesses saw a 50% rise in bookings when virtual tours were added to their listings.
Retail Stores: Shops using virtual tours experienced a 40% increase in online inquiries.

Pro Tips for Creating an Engaging Tour

Highlight unique features such as artwork, architectural details, or special displays.
Ensure the virtual tour is mobile-friendly for easy access on smartphones.
Update your tour periodically to reflect seasonal changes or renovations.

Conclusion

Google Street View tours are a powerful tool to showcase your business and gain a competitive edge in today’s digital marketplace. By offering potential customers a virtual glimpse of your space, you create an inviting, trustworthy, and memorable online presence. Whether you’re just starting or looking to enhance your existing marketing strategy, a Google Street View tour is a step toward greater visibility and success.