SellnShipSellnShipSellnShipSellnShip
  • Who We Are
  • Services
    • Web Designing
    • Web Development
    • ECommerce
      • Why SNS
      • eCommerce FEATURES
      • eCommerce Plans
    • Mobile App
    • Digital Marketing
    • Virtual Tours & 360˚ Videos
  • SellnShip Store
  • Get a Free Quote !

MAKING A BUSINESS LOGO

Home ecommerce MAKING A BUSINESS LOGO
NextPrevious
Logos Blog

MAKING A BUSINESS LOGO

By SellnShip | ecommerce, web development & designing | 0 comment | 29 October, 2018 | 0

You might have come across certain symbols and images associated with brands. Now, why do we see the brand’s name along with those signs or at times, just the image and not the brand name, ever wondered? The answer is, these images and signs are representative of the brand and its characteristic products and services. These symbols and/or images are known as Logos.

 

Let’s understand a logo in detail:

Logo is primarily a visual representation of the company and solutions and facilities provided by it. In the business world it is known as Business Branding, which plays a significant role in lending any company its distinctive identity making it easily recognisable by people. It is also descriptive of its story and history.
Due to globalization, a distinguishing logo has gained a lot of importance mainly because it represents much more than what is evident.

Let’s look at various advantages it offers:

  • Creates a brand identity
  • Makes a first good impression
  • Takes your business to new heights
  • Boosts the number of prospective customers and clients
  • Helps build brand loyalty and faithfulness
  • Lends a professional appearance to the corporation

Logo designing may seem easy but is quite tricky. You may hire a professional graphics/logo designer but it’s always beneficial to know the basics of logo designing so that you can have more control over your brand’s design and what it exudes.

 

Logos can be broadly categorized into 6 types:

 

Brand Mark Logos -Sellnship

 

Brand Mark (or Pictorial mark)

These are defined as those symbols or elements which denote the brand and assist in building and reverberating a brand’s echo. These marks are easy to remember and recognize.

Some of the most distinguished logo design around the world are that of Apple, Nike, Bullseye, Android etc.

 

 

Lettermarks (or Monogram logos)

A letter mark is a font based logo including any alphabet or the initials of the company’s name. This is mostly preferred when the name of the corporation is big and you want to compress and make it easier for the clients and customers to recall your company. These can also be opted for in case of a startup especially when you want it to stand out and become more noticeable. Some companies having letter marks include, CNN, IBM, NASA, HBO etc.
Our Sellnship’s logo is also an example of monogram logos where our logo has its initials inscribed in it.

 

Wordmarks (or logotypes) - SellnShip

Wordmarks (or logotypes)

Wordmarks are like lettermarks, font-based, but the enterprise has a distinctly precise name. Some may use a professional font style, while others may opt for some fancier font depending on the brand. Some of the most famous corporations have wordmarks as their logos, like Google, Yahoo, Coca-Cola, Visa, Disney, Amazon, Ebay etc.

 

 

Mascot Logos - SellnShip

 The Mascot

Mascot is basically an animated and cartoonish figure representative of the qualities and values of a character. In the professional world, some companies choose a mascot to personify their spirit of appealing to a wide range of people and appear more welcoming and fun. Its biggest advantage is that it stimulates customer interaction making it a great tool for SMM (Social Media Marketing). KFC, Kool Aid and Planeters Mr. Peanut have some of the most distinguished mascot logos.

 

 

Combination Logo - SellnShip

Combination Logo

A combination logo is one characterised by the consolidation of text into the image or symbol, and each is inseparable from the other. Some tagline can also be added to it. This type of logo is mostly desired due to its high appeal and adaptability. Adidas, Pepsi, Jaguar, Burger King, Lacoste and Doritos are some of the examples having combo or combination logos.

 

 

 

Emblem Logo

Another major type of combination logo is the emblem logo which consists of the font inside the image with seals, badges and crests. Such logos lend a classic, traditional and highly authoritative image, which is why they are mostly preferred by government organisations and educational institutions. Starbucks, Harley Davidson, Harvard, logo of car companies (BMW, Volkswagen) exemplify emblem logo.

 

 

Abstract logo - SellnShip

Abstract logo

Abstract logo is a kind of pictorial logo which may have abstract geometric, symmetrical or asymmetrical figures instead of easily recognisable figure. Abstract logos communicate a bigger idea and often manifest strategic ambivalence. Some of the bigger brands like Pepsi, NBC, Mastercard, Mitsubhishi have abstract logos representing their companies.

 

Now that you have a fair idea of the kind of logos, the task just doesn’t end here. It’s time to move forward to choosing distinctive color, font size and style.
Be careful of the colors that you use in the logo as different colors exude different feelings and vibes.
Red is said to be, or rather perceived as energetic, intense and youthful.
Yellow brings warmth and positivity.
Green invokes feelings of peacefulness, strength and stability.

Purple has been attributed with creativity, imagination, and wisdom.
White and black combination lends a balanced and strong image to the logo.

So, you need to choose the color appropriately to target your potential customers and have the right impact on them.

Coming to the font typography is equally essential, as it not only conveys the name of the corporation but also its disposition and character. Many companies associate their brand’s font directly to profits. Choosing the right font be quite complicated, because the wrong fonts might give the wrong message. Fonts have an identity of their own. They can be very experimental, casual and/or sophisticated.

The aforementioned parameters apply to all enterprises and their target audience. Also, you can contact sellnship for designing your logo and help your company to make a stronger impact and gain a wider reach.

Best logo design company in Chandigarh, Branding company, Logo designing company

SellnShip

More posts by SellnShip

Related Post

  • Understanding MVP

    WHAT IS MVP AND WHY IT IS ABSOLUTELY NECESSARY

    By SellnShip | 0 comment

    “A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.’’, says Eric Ries, author of The Lean Startup.  So you have a great idea that couldRead more

  • ways to improve mobile app visibility

    Ways to Improve Visibility of your Mobile App and Drive More Organic Installs

    By SellnShip | 0 comment

    We are in the middle of 2019 and the number of smartphones users has already crossed 3 billion mark, and by 2021 it is expected to grow to 3.8 billion signalling a vast ocean ofRead more

  • Why To Choose Google Maps Street View for your Business?

    By SellnShip | 0 comment

    Google Maps is the world’s most trusted as well as popular map and navigation application. Did you ever know Google Maps offers you a lot more features than just directions? It’s way more than searchingRead more

  • Why Do Social Media Marketing Efforts Fail?

    By SellnShip | 0 comment

    Even after investing millions of rupees in social media marketing, ‘it doesn’t work’ is the common saying of most companies. Everyone wants to make their company’s presence felt and simply jump on the bandwagon andRead more

  • COLOUR PSYCHOLOGY IN MARKETING AND WEB DESIGN

    By SellnShip | 0 comment

    A web design needs to serve multiple purposes at once. It must be visually appealing, easily navigable, hold the viewer’s attention on the site, and ultimately lead to conversion discreetly encouraging the visitor to complyRead more

  • Do Accelerated Mobile Pages influence on web user experience?

    By SellnShip | 2 comments

    The way we access the information on Google has changed significantly due to the popularity of tablets and smartphones. The way of interaction with websites and brands have transformed from desktop to easily accessible smartphonesRead more

  • Digital marketing service provider in India

    Why businesses should Spend on Google Adwords!

    By SellnShip | 4 comments

    Many popular merchants are struggling to achieve the best return on investment even after spending on advertisements. If you are also one of them, you have probably missed the power of Google Adwords Pay PerRead more

  • Is website design and development beneficial for small businesses?

    By SellnShip | 0 comment

    In today’s digital world, people consider Google, Yahoo, Bing even for a small requirement. A single search query, results in a list of numerous websites. So, if you want to grow your business, it isRead more

Leave a Comment

Cancel reply

Your email address will not be published. Required fields are marked *

NextPrevious

Categories

  • Digital Marketing
  • ecommerce
  • mobile application developmnet
  • SEO & digital marketing
  • web development & designing

Recent Posts

  • WHAT IS MVP AND WHY IT IS ABSOLUTELY NECESSARY
  • Ways to Improve Visibility of your Mobile App and Drive More Organic Installs
  • Why To Choose Google Maps Street View for your Business?
  • Why Do Social Media Marketing Efforts Fail?
  • COLOUR PSYCHOLOGY IN MARKETING AND WEB DESIGN

Offered Services

  • Web Designing
  • Web Development
  • ECommerce
  • Mobile App
  • Digital Marketing
  • Virtual Tours & 360˚ Videos

Get a Quote!

captcha

Quick Links

  • About Us
  • Blog
  • Reviews
  • Contact

Reach Us at

  • +91-8968818888
  • arvind_506
  • [email protected]

Contact us

  • SellnShip Solutions P Ltd
    B-317, Bestech Business Towers,
    Sector 66, Mohali, Punjab 160062
  • +91-8968818888
  • [email protected]
© Copyright 2017 SellnShip | All Rights Reserved | Terms & Conditions | Privacy Policy
  • Who We Are
  • Services
    • Web Designing
    • Web Development
    • ECommerce
      • Why SNS
      • eCommerce FEATURES
      • eCommerce Plans
    • Mobile App
    • Digital Marketing
    • Virtual Tours & 360˚ Videos
  • SellnShip Store
  • Get a Free Quote !
SellnShip