We are in the middle of 2019 and the number of smartphones users has already crossed 3 billion mark, and by 2021 it is expected to grow to 3.8 billion signalling a vast ocean of opportunities for app developers and subsequent competition in the app development market, according to Statista.
As mobile apps are multiplying at a great pace, it is only going to become difficult for all the apps to secure installation. We bring to you the most important tips to improve visibility in the app store and thereby influencing conversion.
Putting your app on the map necessitates mindfully planned customer engagement and collaborative optimisation efforts.
App Store Optimisation
The App Store Optimisation (ASO) works just like Search Engine Optimisation (SEO) except that ASO improves the visibility of a mobile app in the app store.
ASO includes various factors that help in deciding the rank of the app which are:
- App title
- App subtitle or short description
- App description
- Keywords used
- App icons, screenshots and videos
- App localization
Choose your words carefully – right from a catchy title to succinct description. A synoptic description should include highly relevant keywords compelling the users to read a denser description informing them about the app. Add bulleted description and app’s features to aid readability and ultimately pushing them down the conversion funnel.
Understanding Target Audience
The idea and design of the app must precede a thorough market survey and study of the modern app user. Understanding your target audience is necessary so that your app draws the kind of audience it intends.
Once you’re aware of your target audience, develop online marketing strategies which would directly persuade them to know about your app’s services.
Press releases and Social Media Advertising
The availability of a mobile app to be downloaded must be lead along Press Releases and Social Media. It’s no secret that the ratio of app users has increased significantly with most people using them for social interaction, gaming, shopping, and M-banking.
Follow through contacts on a personal level and pitch for coverage those sections of the publication where it is bound to have an impact. Participate and market your app at networking events and social media. Make yourself available at places with a relevant audience.
Social media apps like Facebook and many others come with a feature of Install Ad feature potentially drawing the target audience and getting downloads. These apps can also be used to carry campaigns, target and track.
In the end, one must understand, it is not a one-time investment. The developers must continuously work towards understanding the ongoing trends. That being said, all it takes is to play with them and convert these provisions into your app’s biggest strength to boost visibility and drive more organic installs. App Store Optimisation and Advertising requires continuous improvisation, monitoring and updates to increase an app’s store presence and ranking.