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A Content Management System (CMS) is a software application or platform that facilitates the creation, management, organization, and publishing of digital content. This content can include text, images, videos, documents, and other multimedia elements. CMSs are used to simplify the process of website and web content management, allowing users to create and update content withoutRead more

Here are some factors that startups may need to consider to succeed with digital and online marketing in 2023: Product-market fit: Startups need to ensure that they are developing a product or service that solves a real problem for their target market. They should conduct thorough market research to validate their assumptions and iterate theirRead more

“A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.’’, says Eric Ries, author of The Lean Startup.  So you have a great idea that could disrupt the existing line of services or a remarkable conception that could make your company leap forward and gross profit?Read more

You might have come across certain symbols and images associated with brands. Now, why do we see the brand’s name along with those signs or at times, just the image and not the brand name, ever wondered? The answer is, these images and signs are representative of the brand and its characteristic products and services.Read more

Ecommerce is dynamically upgrading with improved technology, discovery, logistics and choice of multiple goods as customers becoming fussier on user experience and price. Various small & large brands are involved in acquiring revolutionary technologies to quickly ramp up on market growth and customer’s trust. So, if you wish the same, start planning now. To avoidRead more

What is E-commerce? E-commerce also stated as electronic commerce is nothing but selling and buying services or goods over on electronic media especially the Internet. The transactions are processed either business to consumer, business to business or consumer to consumer. It is one of the most common processes used during a transaction of online shopping.Read more